Feel the Action

So I'm just watching TV, with all the usual commercial when a very interesting one comes on. it was a for a TV set , but the subject matter was foot ball. I was immediately reminded radio sports and how it was for the ears. the sense of sound. then TV transformed it into a visual medium. we learned about how the 1947 world series was one of the first major sport events on television. people were still very attached to radio however, and even would bring radios to the games to hear the commentary and feel more apart of it. even though they were live, and right there. any ways make to the commercial. as with an increasing number of commercial these days the selling point is the emphasise on the feeling. pictures of football players coming out of the screen, breaking the fourth wall are entering your living room. Its no longer good enough to have a representation of reality. it needs to be better than what being there live would be. first it it was revolutionary that you could hear it from far away, then that you could see it, now its what you can "feel" even if its not actually throwing sweat of you, or tackling you in your couch....
The in class examples of say odorama or the polyester movie and the scratch and sniff cards are other examples were the plain visuals aren't good enough. though these trends didn't catch on the "full" sensory experience is a large selling point of modern day media systems.